PN 018The Physician's Dilemma: Patient's Advocate Versus Society's Health Care StewardClinical questions to be addressed:How should clinical outcome and cost information be integrated into a plan of care?What are the physician's ethical and professional obligations to the needs and wants of their patients, as opposed to their duty to society, to obtain value from finite healthcare resources?What actions are being taken to increase the availability of comparative clinical and cost-effectiveness information?